Pepsi spot showing guy riding giant logo through San Francisco is all about visual effects, not brand. In another, a husband comes home early to find his wife in bed enjoying a Breyers snack while the churn cowers behind a window curtain.
Lovingly manicured golf courses for Toro mowers don’t really shine because the art direction, though dramatic, is too dark.
Operating without a CCO since Peter McHugh was nudged out in August, John Colasanti, then president, recruited Mike Lescarbeau, a former Fallon cd who most recently was group cd at Ogilvy amp. In September, agency bought marketing research and consulting firm Radar Communications and merged it with shop’s existing research and planning Jason biggs. CEO Linda Sawyer, who took agency’s reins during its darkest period in, regained some ground in largely due to L. Lingering Julie Roehm Wal Mart cloud dissipated by spring when IPG agency pulled off Kmart win without a review.
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